the client

jaclyn vogul, beautyfill CEO & founder

my role

graphic designer

tools used

adobe illustrator
adobe photoshop
adobe dimension
adobe indesign

project scope

Beautyfill was founded by Jaclyn Vogul in 2021 as a refillable cosmetic brand located in multiple San Diego farmer’s markets and pop-up locations. The challenge for this project was to create a meaningful logo design and accompanying brand that communicated the company’s unique efforts to eliminate waste. The logo and brand needed to be bold, fun, and trendy while staying true to the founder’s nature-oriented roots.